Cracker Barrel admits it ‘could’ve done a better job’ with rebrand

Published August 25, 2025 4:13pm ET



Cracker Barrel responded to the backlash of its rebrand and offered its customers a concession to keep part of the old logo.

“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” Cracker Barrel said in a statement Monday.

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