Environmentalists expecting climate change to once again take a back seat in the presidential debate Wednesday want to make sure their anti-Donald Trump message gets through in the desert.
The Sierra Club will post a filter on Snapchat, which is an image that can be superimposed on photos taken through the app, calling Republican nominee Donald Trump a climate change doubter Wednesday. The filter will be available in Las Vegas, the site of the third and final presidential debate.
“To spotlight the fact that no one has yet held Donald Trump accountable for his climate denial during any primary or general election debate, anyone in the area of the debate at the University of Las Vegas-Nevada today will have the option of using a Snapchat filter which highlights the profound consequences of Trump’s absurd climate denial,” the group said.
The filter states “climate change is not a hoax but Trump is” and features an image of the businessman’s famous hair atop a puddle of water. The image is meant to invoke a viral video the environmental group released earlier this month showing Trump’s head as an ice sculpture melting.
Snapchat is a photo-based smartphone app in which users can take a photo and send the image to their friends for a few seconds before it disappears. The app is especially popular amount millennials and younger smartphone users.
Trump famously said in the past on Twitter that climate change is a hoax invented by the Chinese to harm U.S. industry, but has since backed off complete climate change denial. Instead, he said he now believes climate change is happening but doubts how much mankind is contributing to it.
Many scientists blame the burning of fossil fuels for climate change and the subsequent warming of the globe.
